How We Leverage Content and SEO to Maximize Seasonal Performance

There’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?

With great content marketingSEO tactics, and planning, you can create brand awareness that drives consistent revenue to your online store.

We are Nathan Gordon, Chief Information Officer, and Laura Gordon, Director of Communication, at Christmas Central, and we’re excited to dive into how these ecommerce strategies have transformed our business.

Christmas Central: How We Got Started

Our family business was born in the 1970s and, after three decades of growth, we expanded our brick-and-mortar business online in 2001. Christmascentral.com then made its debut in 2004.

So what exactly is Christmas Central? We are an online Christmas destination store that sells everything Christmas-related — from the largest Christmas tree to the tiniest ornament.

In efforts to expand our business, we also cover all of the minor holidays ‚ like Thanksgiving, Halloween, and St. Patrick’s Day — and, more recently, have grown our offering in home decor products — like pool and patio.

After seeing how product expansion benefited our store, we’re excited to share that we’ve reached a new milestone in our online business. Later this year, Christmas Central’s going to change as we start moving to a new website: Christmas.com.

The next phase of Christmas Central will focus on a marketplace for all things Christmas — from decorations to gifts — and we’re excited to bring in a lot of great BigCommerce vendors to help make it even better.

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