What Successful People at Top Companies Read

While content is getting better, its reach is decreasing, CAC is increasing (faster than CAC for paid marketing), and competition is skyrocketing. ProfitWell recently published a study revealing some grim statistics that illustrate these points – compared to 5 years ago, 300% more content is being published per month, posts are almost 100% longer in word count, and shares per post have dropped 90%(!) in the last 2 years.

The textbook symptoms of channel saturation have set in. Here at Reforge, we realized if we didn’t adapt, we’d risk getting left behind.

  1. Icarus Deception by Seth Godin
  2. Hooked: How to Build Habit-Forming Products by Nir Eyal
  3. Influence: The Psychology of Persuasion by Robert Cialdini
  4. How Brands Become Icons by Douglas B. Holt
  5. The Undoing Project by Michael Lewis
  6. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

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